By Scott C. Stevenson
Originally released via Stevenson, Inc., this sensible source offers nonprofit leaders and pros with confirmed equipment and strategies for expanding profit from first-time gifters. It provides step by step strategies for motivating nondonors to provide and explains easy methods to raise good fortune via junk mail, calls, phonathons, occasions, on-line giving, and more.
Important subject matters coated include:
- Motivating non-donors
- Attracting first-time company donors
- Annual giving techniques: limited gifts
- Employee giving
- Social media outreach
- In-kind gifts
- Increasing go back on unsolicited mail appeals
- Online giving
- Prospect research
- Monthly and annual appeals
- Expanding your prospect database
Please observe that a few content material featured within the unique model of this name has been got rid of during this released model as a result of permissions issues.
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Extra resources for 138 Ways to Generate New, First-Time Gifts
Most professional fundraisers are against working on a commission basis. There is a great danger of creating a smash-and-grab aspect that can seriously damage long-term relationships, which are so crucial to long-term support. Many a school fundraiser would spend several happy years in Barbados following a successful legacy campaign on a commission basis. A relationshi p databas e Within every school's family are individuals prepared to support the school who are just waiting to be asked. A lot of them do not, perhaps, recognise the need and should be constantly updated on progress and planned developments.
Without it, I actually doubt if we could have had such a successful event. By utilising this, Colin and Len were able to persuade a good number to attend. 28 THE SCHOO L FUNDRAISE R With my flight and hotel booked, we managed to persuade the headteacher to come along as well. We were also aware of two recent leavers who were on English Speaking Scholarships in New York State. One of these happened to be an excellent pianist and the other a recent school captain who had benefited from an assisted place.
They may have met them or 'know a man who has'. 37 THE SCHOO L FUNDRAISE R To give you some idea of the scale of money involved, grant-making trusts give £1 billion to charities each year. This is one of the major advantages in charitable status for your school, as discussed earlier, as most trusts of this nature stipulate this requirement. More than half of this enormous amount is given by 27 of the largest trusts. Recently, the role of the National Lottery has become recognised by the education sector.
138 Ways to Generate New, First-Time Gifts by Scott C. Stevenson